Marvin L. Storm

Archive for November, 2009

  • Creative Business Financing for Today’s Economic Environment

    By Marvin L. Storm

    In these uncertain economic times, emerging franchise companies are finding it difficult to fund their franchise expansion strategies. Traditionally, franchise companies fund their startup and expansion in one of two ways:

    By the Shoe String. Startup and expansion funds come from friends, family, home equity, and credit cards (although many of these traditional [...]

  • Creating a Business Plan

    By Marvin L. Storm

    Business Plans

    I have often been asked by aspiring entrepreneurs:

    * Should I write a business plan?
    * If so, where do I find information on how to write a business plan?
    * What should be included in a business plan or how detailed [...]

  • Choosing the Right Business for You

    By Marvin L. Storm

    You want to own your own business, be your own boss. But where do you begin? You have a million ideas but don’t know where to go with any of them.
    You first need to decide what kind of business fits your needs.
    There are four business models to consider when making [...]

  • A Tale of Two Franchise Expansion Strategies

    A Tale of Two Franchise Expansion Strategies
    There’s more growth in area representation than meets the eye

    By Marvin L. Storm

    “It was the best of times, it was the worst of times.”
    The classic A Tale of Two Cities is a story of two individuals, Charles Darnay and Sydney Carton, who are similar in appearance but have very [...]


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